PRIVACY POLICY
INTRODUCTION
RETRO PROJECT A&M S.R.L., operating under the brand name Callera ("we", "us", "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our services, including our WhatsApp Business messaging platform.
Company details:
• Legal entity: RETRO PROJECT A&M S.R.L.
• Brand: Callera
• Location: Leliceni, Romania
• Contact: david@callera.ai
• Website: https://callera.ai
INFORMATION WE COLLECT
Information you provide:
• Name and phone number
• Messages sent through WhatsApp
• Appointment and booking details
• Business information during service onboarding
Information collected automatically:
• Message delivery and read status
• Interaction data with our automated messaging systems
HOW WE USE YOUR INFORMATION
We use your information to:
• Deliver WhatsApp Business messaging services on behalf of our clients
• Send appointment reminders, confirmations, and follow-up messages
• Respond to your messages and provide customer support
• Improve our services, messaging workflows, and platform reliability
• Comply with applicable legal obligations
WHATSAPP BUSINESS PLATFORM
Our services operate through Meta's WhatsApp Business Platform. When you interact with us on WhatsApp:
• Messages are processed through Meta's cloud infrastructure
• Meta's own Privacy Policy also applies to data processed by WhatsApp
• We use pre-approved message templates for initial outreach communications
• You can opt out of receiving messages at any time by replying "STOP"
For more information on how Meta handles your data, visit: https://www.whatsapp.com/legal/privacy-policy
DATA SHARING
We do not sell your personal data. We may share information with:
• Meta, as required to operate the WhatsApp Business Platform
• Our business clients, solely for the purpose of managing their customer communications
• Service providers who assist in delivering our services (such as hosting and analytics providers)
• Legal authorities, when required by applicable law
DATA RETENTION
We retain your data only as long as necessary to provide our services or as required by law. Message data is typically retained for 90 days unless a longer retention period is required for business or legal purposes.
YOUR RIGHTS
Depending on your location, you may have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict the processing of your data
• Data portability
To exercise any of these rights, contact us at david@callera.ai.
DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission, secure cloud infrastructure, and access controls.
INTERNATIONAL DATA TRANSFERS
Your data may be processed in countries outside your country of residence, including within the European Economic Area. We ensure appropriate safeguards are in place for any international data transfers in accordance with applicable data protection laws.
CHILDREN'S PRIVACY
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us immediately.
11.ARTIFICIAL INTELLIGENCE
Our services use artificial intelligence (AI) technology to process and respond to messages. When you interact with our automated messaging systems, your messages may be processed by AI language models provided by third-party providers (such as Anthropic). These providers act as data processors and do not retain your personal data beyond what is necessary to generate a response.
12.CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
13.THIRD-PARTY SERVICE PROVIDERS
Our services rely on third-party platforms and infrastructure providers, including but not limited to:
- Meta / WhatsApp Business Platform — message delivery
- Anthropic — AI language model processing
- Supabase — database and data storage
- 360dialog — WhatsApp Business API gateway
- Cal.com / Calendly — appointment scheduling
- Google Workspace — email and document management
Each of these providers operates under their own privacy policies and terms of service. We select providers that maintain appropriate security and data protection standards, but we are not responsible for the data practices of these third-party services. We encourage you to review their respective privacy policies. Data processed by these providers is governed by their own terms, and RETRO PROJECT A&M S.R.L. shall not be held liable for any data breaches, service interruptions, or data processing activities that occur within the systems of these third-party providers.
14.CONTACT US
If you have any questions about this Privacy Policy, please contact us:
RETRO PROJECT A&M S.R.L.
Brand: Callera
Email: david@callera.ai
Website: https://callera.ai
Location: Leliceni, Romania